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Technology, Media & Design

Macleay College
Bachelor of Digital Media

INTAKES

Each Semester

NUMBER OF UNITS

24

DURATION

2 years FT

STUDY MODE

Online

INDUSTRY PLACEMENT

168 hours

ACADEMIC PATHWAYS

Available

DOMESTIC FEES

$2,340 per unit

COURSE / CRICOS CODES

094006E
(Macleay College)

INTERNATIONAL STUDENTS

Yes

Gain valuable experience in digital content strategy, content creation and project management to stake your claim on in-demand positions in the industry. Explore creative and strategic problem solving, digital photo and video production, digital design, online storytelling, and social media and content strategy. Bachelor students can choose from the following specialisations: Content writing, user experience design, content creation, digital and social media marketing, digital entrepreneurship or coding and analytics.

Our Approach:

A Bachelor of Digital Media from Macleay will have you exploring creative and strategic problem solving, online storytelling, social media and content strategy development in a hands-on learning environment.

You’ll create and manage digital content across a variety of platforms and carve out your niche in this rapidly evolving sector.

Real Life Learning:

Designed and taught by industry professionals, this course focuses on innovative practices and hands-on learning.

You’ll get the opportunity to work both independently and in groups to create real-life projects that test your skills and knowledge. Small classes feature personalised teaching that nurtures each student’s unique strengths.

Career Outcomes

EnquireApply

UNIVERSITY PATHWAYS

COURSE DETAILS

A Bachelor of Digital Media from Macleay will have you exploring creative and strategic problem solving, online storytelling, social media and content strategy development in a hands-on learning environment. You’ll create and manage digital content across a variety of platforms and carve out your niche in this rapidly evolving sector. Dive even deeper into your area of interest by choosing one of the following specialisations:

– Coding and Analytics – learn how to code websites and applications and mine data to discern valuable business insights

– Content Creation – produce photo and video content for digital and social media campaigns

– Content Writing – become a specialist writer for websites, blogs, social media and other online content

– Digital and Social Media Marketing* – develop marketing activities and campaigns across channels

– Digital Entrepreneurship* – learn how to set up your own digital startup

– User Experience Design* – design digital ads, web banners, interactive websites and mobile apps

 

How you’ll learn

Designed and taught by industry professionals, this course focuses on innovative practices and hands-on learning.

You’ll get the opportunity to work both independently and in groups to create real-life projects that test your skills and knowledge. Small classes feature personalised teaching that nurtures each student’s unique strengths.

You’ll develop and design digital content for social media platforms, blogs and websites, create digital photos and online videos, and manage projects like digital marketing initiatives, social media campaigns, interactive websites and mobile apps.

 

Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023.

 

Macleay College

Macleay College Pty Ltd is a registered Higher Education Provider under Commonwealth legislation, regulated by the Tertiary Education Quality and Standards Agency (TEQSA) and listed on the National Register of Higher Education Providers (PRV12031). Macleay College is also an approved education provider for international students under the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS provider 00899G). This course is delivered by NIET Group under licence from Macleay College.

ENTRY REQUIREMENTS

Entry requirements are different for each course. Speak to one of our Course Advisors who will give you advice on the criteria and how this will be applied to each individual’s circumstances.

COURSE COST

Pricing

  • Domestic Full Price: $2,340 per unit
  • International student: $54,000

All prices are indicative. Detailed pricing, terms and conditions will be provided in the Letter Of Offer when you apply.

Funding

Please enquire about funding and scholarship options that are available for Macleay College Higher Education courses.